Marketing Designer for Tech and AI.

I translate tech concepts into design.

Bitdeer AI

BITDEER AI · INTERACTIVE PAGEAI Agents, Explained
BITDEER AI · SOCIAL GRAPHICSBitdeer AI Social Media Infographics
BITDEER AI · SHORT VIDEOSBitdeer AI Explainer Videos

AI Explainers

CLAUDE · SHORT VIDEOSClaude AI Explainer Videos

Hex Trust

HEX TRUST · VIDEOHex Trust Brand Video
HEX TRUST · ICONSHex Trust Finance and Blockchain Icons
HEX TRUST · INTRO ANIMATIONHex Trust Monthly Block Intro Animation
HEX TRUST · VIDEO SERIESHex Trust Ecosystem Updates Video Series
HEX TRUST · VIDEOHex Safe Product Launch Video
HEX TRUST · BRAND AND WEBSITEHT Digital Assets Brand Identity and Website
HEX TRUST · BRAND IDENTITYWrapX Brand Identity
HEX TRUST · VIDEOHex Trust Series B Announcement Video
HEX TRUST · VIDEOHex Safe Features Video
HEX TRUST · PRINTHex Trust Custody Principles Booklet
HEX TRUST · PRINTHex Trust Company Booklet

About

Kum Wai

I’m a marketing designer based in Singapore. I spent over four years in house at Hex Trust, a digital asset custodian, making brand videos, product launches, icons, print and web pieces. I turn hard tech ideas, like AI agents, GPU compute and crypto custody, into clear visuals people can follow in seconds.

Contact

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BITDEER AI · INTERACTIVE PAGE

AI Agents, Explained

Translating complex B2B articles into an interactive web experience, built end-to-end.

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Bridging the Gap

Not everyone wants to read a long article about AI infrastructure. The goal was to translate Bitdeer AI’s technical articles about a specific topic into an accessible format for an AI-curious person using a progressive narrative in bite sized pieces.

AI Agents, Explained: The Context Window Size Limit

Learning Through Interaction

Each section has an introduction about the concept, followed by an interactive element for users to follow along.

AI Agents, Explained: Learning Through Interaction

Desktop-First, Mobile-Ready

The target audience is likely to browse on desktop, so the site is optimized for larger screens. For those on the move, nothing breaks on mobile. The chapters, interactions, and narrative flow remain identical across all devices.

AI Agents, Explained: The Phone Layout

Education as a Funnel

The goal is to engage with AI curious, as well as decision makers. The "Go deeper" section allows people to go back and read the source articles on the blog, and acts as driver for traffic back to the site.

AI Agents, Explained: Going Deeper for Technical Readers
See the demo live
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