Marketing Designer for Tech and AI.

I translate tech concepts into design.

Bitdeer AI

BITDEER AI · INTERACTIVE PAGEAI Agents, Explained
BITDEER AI · SOCIAL GRAPHICSBitdeer AI Social Media Infographics
BITDEER AI · SHORT VIDEOSBitdeer AI Explainer Videos

AI Explainers

CLAUDE · SHORT VIDEOSClaude AI Explainer Videos

Hex Trust

HEX TRUST · VIDEOHex Trust Brand Video
HEX TRUST · ICONSHex Trust Finance and Blockchain Icons
HEX TRUST · INTRO ANIMATIONHex Trust Monthly Block Intro Animation
HEX TRUST · VIDEO SERIESHex Trust Ecosystem Updates Video Series
HEX TRUST · VIDEOHex Safe Product Launch Video
HEX TRUST · BRAND AND WEBSITEHT Digital Assets Brand Identity and Website
HEX TRUST · BRAND IDENTITYWrapX Brand Identity
HEX TRUST · VIDEOHex Trust Series B Announcement Video
HEX TRUST · VIDEOHex Safe Features Video
HEX TRUST · PRINTHex Trust Custody Principles Booklet
HEX TRUST · PRINTHex Trust Company Booklet

About

Kum Wai

I’m a marketing designer based in Singapore. I spent over four years in house at Hex Trust, a digital asset custodian, making brand videos, product launches, icons, print and web pieces. I turn hard tech ideas, like AI agents, GPU compute and crypto custody, into clear visuals people can follow in seconds.

Contact

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HEX TRUST · BRAND AND WEBSITE

HT Digital Assets Brand Identity and Website

Brand identity, illustration, graphic design and website design for HT Digital Assets.

HT Digital Assets: The USDX Website Scrolling in a Laptop
HT Digital Assets: The Logo Animating In

The Brief

HT Digital Assets' current core product is USDX, a stablecoin backed 1:1 by US dollars. The goal was a separate brand, with a slightly different look and feel from the parent brand, for a distinct set of products and services. The work covered the logos, icons, illustrations and website. The Head of Marketing gave a loose overall direction, and the content manager provided the written content and copy.

PREVIOUS PROJECTHex Trust Ecosystem Updates Video Series
NEXT PROJECTWrapX Brand Identity